5. How to share new music: Release it right
Sharing your music is one of the most basic parts of music promotion. But there are more ways to share than ever before.
Sharing your music in a meaningful way that increases your following is hard. But you have to do it—if you didn’t there would be nothing to listen to!
Getting ready to share
Sharing music online has never been easier. You might be closer than you think to being ready to go live with your tracks.
Find out how to share with confidence—and why it’s worth it.
Don’t get thrown off by metrics
It’s tempting to get too focused on measuring the success of your tracks or posts by a single number.
But the fact is that social media stats tell a complicated story that can get glossed over when you’re only looking at likes.
Find out why you might be getting social media metrics all wrong.
Share more than just music
You can’t fill an engaging social media feed with just your releases themselves.
Music promotion is about way more than just music today.
It’s videos, images, interviews, articles, playlists, sample packs, studio tours, live shows and anything else that can help build the story around your sound.
Approach your promotion with the question ‘what does this say about my music?’ to help guide your efforts. The answer will help you decide what to say yes to, and what to pass on.
Start with your sound and vision as a launchpad to look outside your music for other content to share to keep your followers engaged.
Promotion is your voice in the music landscape that does more than just sing a song. So share your music well.